Who We Are
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Who We Are
Population Media Center works worldwide using entertainment-education for social change. PMC’s programs encourage positive behavior change among the audience.
Locations
PMC works worldwide from its headquarters in Shelburne, Vermont. It has representatives in California and Oregon, as well as overseas offices in Brazil, Ethiopia, India, Jamaica, Kenya, Malawi, Mali, Mexico, Niger, Nigeria, the Philippines, Rwanda, Saint Lucia, Senegal and Sudan.
Why PMC is Unique
- We use a Whole Society Strategy and sophisticated audience research methods
- We use multiple media to target the message exactly to local and regional audiences
- We focuse our efforts in countries and regions with the highest need
- We support local producers and writers to create indigenous programs
- We work with national and local broadcasters to air locally-produced programs
Population Media Center was founded in 1998 by William Ryerson, with the intention of using the extensive experience of experts in entertainment-education to spread the application of the Sabido methodology in addressing population and reproductive health issues. In the ten years since PMC’s inception, the organization has been a pioneer in the use of new methodologies for informing people about reproductive health issues and promoting behavior change.
